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The Loyalty Factor: Building Employee, Customer & Brand Loyalty

The Loyalty Factor: Building Employee, Customer & Brand Loyalty

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In its 2nd printing, The Loyalty Factor provides proven methodologies to:

 

  • Increase productivity
  • Multiply profitability
  • Reformulate strategies and processes
  • Fuel momentum for employee, customer and brand loyalty

 

This is a business strategy book that instructs CEOs and mid level managers how they can make or break a loyalty initiative, and provide a guide for managing in times of large scale change or crisis. It is a guide that is packed with proven methods for translating allegiance into bottom-line results. The book focuses on numerous companies that have increased corporate profitability by focusing first on the company’s internal mission, structure and employees.





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