• Personally, I am always ready to learn, although I do not always like being taught. Winston Churchill

  • Corporations can work five times harder and spend five times more money to gain new customers, or they can keep the ones they have.

  • Learn something every day. Never stop learning.

  • 85% of business leaders agree that traditional differentiators alone are no longer a sustainable business strategy.

  • A survey of 350 executives across 14 industries, 68% confirmed their companies experienced unanticipated problems in their change process. – International Consortium of Executive Development Research.

  • First, people don’t grow and change much unless they’re in a supportive environment where people know what they want to do and encourage them to do it.

  • It costs 10 times more to gain a new customer than it does to keep an existing customer.

  • Leadership is being the best you can be, and helping others be the best they can be.

  • It is estimated that 80% of mergers and acquisitions that occur today fail to meet initial expectations.

  • 78% of consumers say their most satisfying experience occurred because of a capable and competent customer service representative.

  • 70% of organizational changes fail and these failures can be traced to ineffective leadership.

  • People are the core strategic asset. To be successful, a company must listen, involve, encourage, nurture, support, empower, and reward all its constituencies.

  • If you want 1 year of prosperity, grow rice. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people. – Chinese Proverb

  • The key to keeping customers satisfied and loyal is to value and train employees while making them an integral part of corporate success.

  • No one of us is as smart as all of us – when teams function well, miracles happen.

  • Employee loyalty builds customer loyalty, which builds brand loyalty. It’s as simple - and as difficult - as that.

  • 25 of every 27 customers who have a bad experience fail to report it because they don’t believe anything will change.

  • The key to building a culture based on Trust and Personal Responsibility is getting all employees to be committed to the organization’s Vision and the Values That Build Trust.

  • The brighter you are, the more you have to learn.

  • The great thing in this world is not so much where we are, but in what direction we are moving. Oliver Wendell Holmes

  • Effective coaching is a key method for increasing productivity and profitability in an organization. Recent studies have shown that 85% of the workforce wants holistic coaching so that they can continually improve and grow.

  • Leadership IQ being equal, it is believed emotional intelligence – how we manage ourselves, our emotions and the emotions of others – accounts for 85 – 90% of what separates the most outstanding leaders from their peers.

  • "High performing organizations are constantly focusing on improving their capabilities through learning systems, building knowledge capital and transformational learning throughout the organization.” - Ken Blanchard

  • Companies Don’t Solve Problems.
    People Do.

  • Change is constant. To implement change you must listen, engage, and empower individuals in the change process.

  • The number one fear in the world is public speaking. “You” vs. “I” messages are powerful tools for capturing your audience’s attention.

  • 50 – 70% of how employees perceive their organization can be traced back to the actions of one person – the leader.

  • The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. Vince Lombardi


Loyalty Factor’s consulting division concentrates on:

  • Companies involved in a merger or acquisition
  • Companies needing to affect change within the organization
  • Companies wanting to position themselves for increased growth
  • Companies wanting to become employee and customer centric

We use a unique process which fuels momentum and trust by engaging and valuing all constituencies in an organization as we work to design and implement appropriate initiatives to help an organization reaches its goals. By involving all constituencies in the process and helping them clearly understand the vision, values and strategic direction of the company, each individual and constituency understands how they can contribute to the overall success of the company. Over time, the process of developing individual commitment to the company’s mission and vision creates the “Loyalty Factor”.

Strategic Assessment and Alignment

It often takes the objective expertise of an outside consultant to facilitate the change process. This is especially the case when a company is engaged in a major change initiative or a merger or acquisition. Loyalty Factor works with executives to clearly define the future strategy and integrate the new vision, values and positioning of the company through a five step process:

  1. Set vision, values and positioning where meaning and purpose are
    clear resulting in people wanting to make meaningful contributions.
  2. Listen, involve, support and empower all constituencies to strive for the
    organization's success.
  3. Develop integrated, consistent strategic initiatives and communications
    strategies with measurable results.
  4. Provide an environment that promotes collaboration, builds effective teams,
    and fosters a commitment to change and growth.
  5. Measure productivity and profitability with return on investment

360 Assessments

Many companies utilize 360-degree feedback, a process touted for boosting productivity by giving workers a more accurate sense of their personal strengths and weaknesses and effectively identifying true competencies. If administered regularly these assessments are also a useful tool for evaluating the effects of training and other development programs and can be used to target training towards the specific needs/developmental areas of an organization or group.

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Magnetic Leadership 360 Assessment

Loyalty Factor provides a customized 360 Assessment specifically tailored to developing Magnetic Leadership, entitled:

Magnetic Leadership:
The R.E.A.L. Approach, Retaining, Engaging and Attracting Loyalty

This assessment outlines the traits and competencies for effective magnetic leadership, and provides detailed feedback on how individuals can become powerful magnetic leaders.

Change Management

In order to be effective, a comprehensive change management process requires three elements:

  • Leading the change.
  • Managing through the change.
  • Providing an environment where the change can easily and smoothly be accepted.

Loyalty Factor's seven-step change management process incorporates each of these elements. Similar to our strategic assessment process, our change process fuels momentum and trust by engaging and valuing all constituencies in an organization. This leads to maximum results and provides excellent ROI for your change initiative.

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Employee Loyalty Survey

A corporation’s core strength is its employees. Through focus groups and intensive interviews, Loyalty Factor determines how employees view their place within the organization. We then work with the management team to implement programs to increase employee loyalty at all levels. Throughout the process Loyalty Factor coaches, engages, supports, and involves employees while helping them understand the importance of their role in their company’s success.

Customer Loyalty Survey

Customer retention, especially in trying economic times, must be the focus of any company interested in growth. Loyal customers provide a solid foundation of revenues and can be counted on to purchase new offerings and forward recommendations to potential customers. By simply increasing customer retention from 10% to 15%, companies can double their profits. Loyalty Factor will work with your organization to conduct surveys and focus groups, analyze corporate records, and develop goals and programs for customer retention.


Platinum_medalPlatinum Coaching Program


  • Weekly 1-2 hour Live Video Coaching via video webinar
  • Unlimited email access with guarantee of 8 hour response
  • 2 mini phone sessions per week of 15 - 30 minutes each
    (ideal for starting and ending the week)
  • 5 hours ON SITE personal coaching with other team members / month
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Gold_MedalGold Coaching Program


  • Weekly 1-2 hour Live Video Coaching via video webinar
  • Unlimited email access with guarantee of 8 hour response
  • 2 mini phone sessions per week of 15 - 30 minutes each
    (ideal for starting and ending the week)
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Silver_medalSilver Coaching Program


  • Weekly 1 hour Live Video Coaching via video webinar
  • Unlimited email access with guarantee of 8 hour response
  • 2 mini phone sessions per week of 15 minutes each
    (ideal for starting and ending the week)
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Have you ever wondered:

  • How you can I get everyone in my organization on the same page?
  • How to get my team to work more effectively together?
  • How can I get my vision and strategic direction clearly, concisely and consistently communicated across the entire organization?
  • How can I get my senior managers to take calculated risks and make decisions that will support our strategy?
  • How do I get my leadership staff to understand the reasons for our strategic direction?
  • How do I set up a plan to get middle management involved early and often in strategies for the organization?
  • How do I get individuals to understand how their jobs affect the bottom-line results of the organization?
  • How do I clearly define individual roles and responsibilities to support the overall vision and strategy of the organization?

If you ask yourself any or all of these questions, don’t feel that you are alone. Executives across the world are continually seeking answers to these questions. This is where coaching plays a huge role.

With the help of a business coach, senior managers can develop strategies and implementation plans to deal with all aspects of their complex roles. The key is to have coaches who are also business coaches, and understand the operational and relationship issues associated with running a business

Dianne Durkin has over 25 years of experience as a financial analyst, direct sales person, international marketing, and training and development. She has been the financial analyst and Vice President of Marketing for a technology company and the President of a consulting and training company. She has also founded and sold two companies.

Dianne’s combination of executive management and entrepreneurial skills has proven to be very beneficial in helping professionals at all levels of an organization maximize their efficiency and effectiveness. Dianne is known to take vision to reality. She is described as a rare combination of creativity and strong business sense who quickly gets to the core issues and their impact on the organization – profits, productivity and people.

Working with all styles of individuals Dianne coaches leaders and managers across the entire organization. For more information about Dianne’s coaching services,

Please call to schedule your FREE 30 minute Intro session.

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